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Sep 26, 2024
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2007-2008 Catalog of Courses [Archived Catalog]
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MRKT 413 - Promotion
3 hours
Prerequisites: MRKT 310 or consent of instructor.
Fundamentals of planning, implementing and evaluating promotion; integration of promotional mix (advertising, sales promotion, personal selling and public relations) with other marketing elements to effectivelycommunicate with organizational customers.
Offered every year.
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