Jun 23, 2024  
2007-2008 Catalog of Courses 
    
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2007-2008 Catalog of Courses [Archived Catalog]

MARK 345 - Essentials of Marketing

3 hours
This marketing course explores the strategic management of marketing tools. The course focuses on gaining an understanding of the marketing concept and its acceptance in business in meeting customer needs and wants. Structured analysis is used in considering environmental factors which impact markets and in formulating appropriate strategies using the four strategic elements of marketing.