Sep 25, 2024  
2007-2008 Catalog of Courses 
    
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2007-2008 Catalog of Courses [Archived Catalog]

MARK 470 - Marketing Strategies/Current Issues

3 hours
This course provides in-depth coverage of new and emerging topics in the field of marketing, such as customer relationship and customer loyalty marketing. The course also incorporates strategic market analysis, development and implementation into the overall business plan.