EMBA 521 - Strategic Marketing Management

3 hours
Develops a working knowledge of the “4 Ps” of marketing management (ie. product, place, price and promotion) and an understanding of methods of formulating, implementing and controlling marketing management programs or strategies. Develops creative problem solving and decision-making skills that effectively utilize marketing management analytical tools to bring value to the consumer and attain an enduring competitive advantage for the firm. Develops an understanding of global ornternational marketing strategy and the effective utilization of e-commerce marketing techniques.