MRKT 410 - International Marketing

3 credit hours
Prerequisites: MRKT 210 and BSAD 330 and Junior or Senior Standing or consent of instructor
An upper-level course designed to integrate the management function with marketing principles introduced in basic marketing and expanded upon in other specialized marketing courses. Designed to reflect the trends toward a globalized economy and a market orientation, the course will also explore the relationship between domestic and international marketing activities.
Course Delivery Methods: TRA; HYB