MRKT 430 - Market Research

3 credit hours
Prerequisites: MRKT 210, MATH 270
Introduction to the use of scientific method and research methodology, with particular attention given to the specific problems associated with conducting research in business and industry. Basic research methodology (problem formulation, research design, collection and analysis of data, and interpretation of results) and completion of a research project involving some aspect of the major.
Course Delivery Methods: TRA; HYB