2017-2018 Academic Catalog 
    
    Mar 29, 2024  
2017-2018 Academic Catalog [Archived Catalog]

MRKT 410 - International Marketing


3 credit hours
Prerequisites: MRKT 210 and BSAD 330 and Junior or Senior Standing or consent of instructor
An upper-level course designed to integrate the management function with marketing principles introduced in basic marketing and expanded upon in other specialized marketing courses. Designed to reflect the trends toward a globalized economy and a market orientation, the course will also explore the relationship between domestic and international marketing activities.
Course Delivery Methods: TRA; HYB
College: CBASE