|
|
Mar 29, 2024
|
|
2017-2018 Academic Catalog [Archived Catalog]
|
MRKT 410 - International Marketing 3 credit hours Prerequisites: MRKT 210 and BSAD 330 and Junior or Senior Standing or consent of instructor An upper-level course designed to integrate the management function with marketing principles introduced in basic marketing and expanded upon in other specialized marketing courses. Designed to reflect the trends toward a globalized economy and a market orientation, the course will also explore the relationship between domestic and international marketing activities. Course Delivery Methods: TRA; HYB
College: CBASE
|
|
|