2017-2018 Academic Catalog 
    
    Apr 26, 2024  
2017-2018 Academic Catalog [Archived Catalog]

MRKT 415 - Services Marketing


3 credit hours
Prerequisites: MRKT 210 or consent of the instructor
This course explores the special challenges of marketing services and developing strong customer relationships through quality service.
Course Delivery Methods: TRA
College: CBASE