Aug 31, 2025  
2022-2023 Academic Catalog 
    
2022-2023 Academic Catalog [Archived Catalog]

BSAD 516 - Marketing Management


3 Credit Hours

A comprehensive introduction to the fundamental functions of marketing management and the combination of institutions that comprise the overall marketing system. Primarily focuses upon the creation and development of long-term customer relationships that satisfy customer needs and create profitable competitive advantage for the firm.