MRKT 313 - Advertising, Promotions, and Public Relations

3 Credit Hours

Prerequisites: MRKT 210 or consent of instructor.

A comprehensive course focusing on the process and skills needed in planning, developing, implementing, and evaluating advertising, promotional, and public relations campaigns with an integration of the promotional mix (advertising, sales promotion, personal selling, and public relations) with other marketing elements to effectively communicate with customers utilizing both traditional and new media.