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Apr 27, 2024
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2022-2023 Academic Catalog [Archived Catalog]
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MRKT 314 - Consumer Behavior 3 Credit Hours
Prerequisites: MRKT 210 or consent of instructor.
A comprehensive course focusing on how marketing influences how consumers choose, use, and dispose of products, services, experiences, and ideas with a balance between building a foundation of theoretical concepts and practical application of those concepts in theoretical case studies, through virtual simulations, and with real-world businesses.
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