MRKT 317 - Social Media Marketing

3 Credit Hours

Prerequisites: MRKT 210 or consent of the instructor

This class immerses students in the application of social media marketing and other newly emerging media channels. This course covers the planning and integration of these media into marketing plans. Students will learn to set objectives, develop social marketing plans, integrate emerging media into overall marketing and communication plans, measure program results, utilize new media technologies, and learn about the ethical issues affecting social media. The class includes hands-on development of social media tactics and channels. Students are required to pay a fee to cover the costs of media placement on various social media platforms and may require students to set up individual social media accounts.

Fall