Marketing B.S.

General Education Requirements

• MATH 111 - College Algebra 3 Credit Hours (Goal 2)
• SPCH 100 - Public Speaking 3 Credit Hours (Goal 3)
• PSYC 100 - Introduction to Psychology 3 Credit Hours (Goal 4)

Common Business/Technology Professional Core Requirements: 36 credit hours

• ACCT 201 - Financial Accounting 3 Credit Hours
• ACCT 202 - Managerial Accounting 3 Credit Hours
• BADM 220 - Business Communications and Networking 3 Credit Hours
• BADM 300 - Principles of Management 3 Credit Hours
• BADM 320 - Principles of Business Law 3 Credit Hours
• BADM 350 - Production and Operations Management 3 Credit Hours
• BADM 490 - Strategic Management 3 Credit Hours
• ECON 201 - Macroeconomics 3 Credit Hours
• ECON 202 - Microeconomics 3 Credit Hours
• FINC 320 - Principles of Finance 3 Credit Hours
• MIS 271 - Computer Systems and Applications 3 Credit Hours
• MRKT 210 - Principles of Marketing 3 Credit Hours

Additional Math Requirements: 3 credit hours

• MATH 270 - Statistics 3 Credit Hours

Choose from the following

Choose 27 credit hours of MRKT 300+ level courses

• MRKT 311 - Retail Marketing 3 Credit Hours
• MRKT 312 - Sales Management 3 Credit Hours
• MRKT 313 - Advertising Promotions and Public Relations Management 3 Credit Hours
• MRKT 314 - Consumer Behavior 3 Credit Hours
• MRKT 315 - Services Marketing 3 Credit Hours
• MRKT 316 - Content Marketing 0 - 3 variable Credit Hours
• MRKT 317 - Social Media Marketing 3 Credit Hours
• MRKT 318 - Digital and Mobile Marketing 3 Credit Hours
• MRKT 430 - Marketing Research 3 Credit Hours
• MRKT 445 - Marketing Analytics 3 Credit Hours
• MRKT 491 - Special Problems in Marketing 3 Credit Hours
• MRKT 493 - Marketing Internship I 1 - 3 variable Credit Hours
• MRKT 494 - Marketing Internship II 1 - 3 variable Credit Hours
• MRKT 571 - International Marketing 3 Credit Hours

Total Major Requirements: 75 credit hours

Total Degree Requirements: 124 credit hours