MGMT 681 - Global Strategy

Credit Hours: 3
Prerequisites: INBS 510; MGMT 541; MRKT 571
This course explores the strategic planning process with emphasis given to the unique role played by leaders at various levels within an organization. The course addresses specific topics, including the central role of the organization’s purpose in formulating effective strategies, the identification, development, and leveraging of core competencies, the increased use of strategic alliances, globalization, plus the organization’s ability to develop and sustain a competitive advantage.