2021-2022 Academic Catalog 
    
    Jan 27, 2022  
2021-2022 Academic Catalog

BADM 565 - Sports Marketing and Communications


Credit Hours: 3

Students will conduct a comprehensive analysis of marketing management specific to the sports industries while focusing on the elements that comprise the overall marketing system. Emphasis will be placed on the cultivation of customer relationships that enhance the organization’s effectiveness. Marketing theories and concepts will be integrated into sports leadership practice in order to effectively leverage public relations and mass media in the sport industry