MRKT 318 - Digital and Mobile Marketing

3 Credit Hours

Prerequisites: MRKT 210 or consent of the instructor

This class immerses students in the marketing application of digital and mobile media channels. This course covers the planning and integration of these media into marketing plans. Students will learn to set objectives, develop mobile and digital marketing plans, integrate this burgeoning media into overall marketing and communication plans, measure program results, utilize new media technologies, and learn about the ethical issues affecting mobile and digital media. The class includes hands-on development of mobile and digital media tactics executed in various channels. Course Bonus: Students will receive certification in Mobile Marketing, Digital Marketing, Email Marketing, and SEO optimization.

Students are required to pay a $50 fee to cover the costs of media placement and may require students to set up individual social media accounts.

Spring