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May 04, 2024
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2013-2014 Academic Catalog [Archived Catalog]
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MRKT 413 - Promotion and Public Relations
3 credit hours
Prerequisites: MRKT 210 or consent of instructor.
Fundamentals of planning, implementing and evaluating promotion; integration of promotional mix (advertising, sales promotion, personal selling and public relations) with other marketing elements to effectively communicate with customers.Course Delivery Methods: TRA
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