BMGT 210 - Marketing Essentials

3 credit hours
A comprehensive study centered on the functions of marketing, the managing of the marketing effort including determining effectiveness of institutions that comprise the overall marketing system. Primary focus will be on the creation and development of a marketing campaign that encompasses the long-term customer relationship that will satisfy customer needs as well as create profitable competitive advantage for the firm.Course Delivery Methods: TRA, ONL, BLD, WEB
Must be completed with a final grade of C or better