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May 03, 2024
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2014-2015 Academic Catalog [Archived Catalog]
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BSAD 516 - Marketing Management 3 credit hours A comprehensive introduction to the fundamental functions of marketing management and the combination of institutions that comprise the overall marketing system. Primarily focuses upon the creation and development of long-term customer relationships that satisfy customer needs and create profitable competitive advantage for the firm.Course Delivery Methods: WEB, ONL
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