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Apr 28, 2024
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2014-2015 Academic Catalog [Archived Catalog]
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HLCL 524 - Competitive Marketing Strategies in Health Care
3 credit hours
Understanding the methods of formulation, implementing and controlling marketing management programs for strategies. Develops creative problem-solving and decision-making skills that effectively utilize marketing management analytical tools to bring value to the consumer, or insurance carrier, and attain an enduring competitive advantage for the health care provider.Course Delivery Methods: TRA, BLD, ONL
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