2014-2015 Academic Catalog 
    
    May 08, 2024  
2014-2015 Academic Catalog [Archived Catalog]

MRKT 411 - Retail Marketing


3 credit hours
Prerequisites: MRKT 210 and BSAD 330 or consent of instructor
Principles and practices of retail management. Integration of functions of management, marketing and finance in a variety of retail formats to meet customer and organizational goals.Course Delivery Methods: TRA