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May 19, 2024
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2011-2012 Academic Catalog [Archived Catalog]
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MRKT 563 - Strategic Marketing 3.0 credit hours The course discusses how to develop marketing concepts and processes to gain a competitive advantage in the global marketplace. The course is designed around the decision making process to select a marketing strategy with a clear emphasis on analysis, planning, and implementation. Marketing strategies are considered from global and traditional perspectives which help incorporating them in the new economy.Course Delivery Methods: WEB
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