2020-2021 Academic Catalog 
    
    Jan 30, 2023  
2020-2021 Academic Catalog [Archived Catalog]

MRKT 210 - Principles of Marketing


Credit Hours: 3
A comprehensive study centered on the functions of marketing, the managing of the marketing effort including determining effectiveness of institutions that comprise the overall marketing system.  Primary focus will be on the creation and development of a marketing campaign that encompasses the long-term customer relationship that will satisfy customer needs as well as create profitable competitive advantage for the firm.