MRKT 571 - International Marketing

Credit Hours: 3
Students are exposed to development of marketing concepts and processes to gain a competitive advantage in the global marketplace. The course is designed around global markets, cross-cultural communications and decision making processes of selecting a marketing strategy with an emphasis on analysis, planning and implementation. Marketing strategies are considered from global and traditional perspectives which help to prepare business leaders to meet the evolving challenges of international management, and to seize opportunities for business success in both mature and expanding markets.