BSAD 565 - Marketing: A World View (Domestic & Global)

Credit Hours: 3
A comprehensive study of the functions of marketing management and the combination of institutions that comprise the overall marketing system. Students are exposed to the development of domestic and global marketing concepts and processes to gain a competitive advantage in the world-wide market. Several marketing strategies will be explored with an emphasis on analysis, planning, and implementation that not only creates sustainable profitability for the organization, but also builds and strengthens long-term customer and vendor relationships both nationally and globally.