2020-2021 Academic Catalog 
    Mar 04, 2024  
2020-2021 Academic Catalog [Archived Catalog]

BADM 565 - Sports Marketing and Communications

Credit Hours: 3
Students will conduct a comprehensive analysis of marketing management specific to the sports industries while focusing on the elements that comprise the overall marketing system. Emphasis will be placed on the cultivation of customer relationships that enhance the organization’s effectiveness. Marketing theories and concepts will be integrated into sports leadership practice in order to effectively leverage public relations and mass media in the sport industry