May 20, 2025  
2020-2021 Academic Catalog 
    
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2020-2021 Academic Catalog [Archived Catalog]

MRKT 411 - Retail Marketing

Credit Hours: 3
Prerequisites: MRKT 210  and BADM 300  or consent of instructor
Principles and practices of retail management. Integration of functions of management, marketing and finance in a variety of retail formats to meet customer and organizational goals.